Cirkul Creative Hub
A central resource for our brand's creative strategy and assets.
Explore our core strategy, market research, mood boards, and sprint plans all in one place.
Market Landscape
The reusable bottle market is booming. Here's why.
The global market is projected to jump from USD $9.7 billion to $15.24 billion over the next decade. Consumers aren’t just buying a bottle; they’re investing in a lifestyle and a statement.
- Health & hydration awareness: A primary driver for consumers.
- Sustainability: Reducing single-use plastic is a major goal.
- Cost effectiveness: The refill culture saves money.
- Personal expression: Customization is key.
Competitor Insights
How top brands are winning hearts and minds.
Yeti
- Durable gear and authentic storytelling
- Customers are the heroes of the adventure
Stanley
- Viral via female-focused pivot & colour drops
- Micro-influencers and FOMO fuel growth
Owala
- TikTok virality and curated colour palettes
- Limited drops and community trading
Hydro Flask
- Scenic lifestyle imagery & editorial stories
- Individuality and rigorously tested gear
Liquid I.V.
- Integrated campaigns and new flavours
- Experiential sampling and festival presence
Three-Month Sprint Plan
A structured approach to creative execution.
Month 1: Pre-Production & System Setup
- Platform mapping & deliverable identification.
- Lead product prioritisation.
- Narrative structure & story arcs.
- Template system creation.
- Moodboarding & test shoots.
Month 2: Capture & Execution
- Multi-category shoots (product, lifestyle, etc.).
- Weekly rhythm: plan, shoot, sort, deliver, review.
- Shot schedules based on visual hierarchy.
- Freelance retouching management.
Month 3: Post-Production & Delivery
- File routing to appropriate teams.
- Shared review system implementation.
- Populate pre-built templates.
- Asset archival and tagging.